Design Center

Rexam Puts a Twist on Fragrance Pumps

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By: Jamie Matusow

Editor-in-Chief

Rexam’s XD 11 Twist fragrance pump claims to be the first solution on the market to provide customers with new levels of product differentiation, in terms of ergonomics, eco-appeal and brand protection. The pump utilizes TCS (The Crimpless System), which enables it to be easily separated; just a simple twist gesture removes it from the bottle once the fragrance is used, to facilitate recycling. The patented design of the XD 11 Twist makes it impossible to reassemble, thus limiting counterfeiting and protecting brand equity.  Moreover, the XD 11 Twist offers the same advantages as a TCS pump: an easy fitment on the assembly lines and less breakage of glass necks, compared to screw pumps.
 
More info: www.rexam.com

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